On the evening of 30th of January 2019, Phoenicia TAA Cyprus Ltd hosted in the Launching of Saint Luis Rey Herfing.
The event took place in Limassol – Cyprus, at the elegant atmosphere of Columbia Steak House, in the presence of His Excellency the Ambassador of Cuba in Cyprus, the Co-President of Habanos SA, Mr. Luis Sanchez Harguindey, the Members of the Board of Phoenicia Cyprus, other high-government officials and a crowd of Cypriot cigar aficionados.
The venue was dressed in the spirit and colors of the brand and guests enjoyed a welcoming cocktail at 7Seas, accompanied by Cuban live-band music. A five-course gourmet dinner then followed, with the aroma of Saint Luis Rey Herfing and sounds of a live Jazz-band, in the songs and soul of the late Frank Sinatra who adored Saint Luis Rey cigars.
For the launching, videos of the cigar were elaborated and for the first time in the cigar industry, a hologram display was used to launch a cigar, aweing the attendees.
Two cigar boxes were auctioned during the event, a 1999 Saint Luis Rey Lonsdales and the first Saint Luis Rey Herfing (Box No. 001), of which proceedings were donated to the Makario Children’s Hospital.
Guests also received a complimentary arranged gift bag on their way home at the end of the night, along with two 20-year-old vintage Saint Luis Rey cigars.
The event slogan, “Keep Herfing”, was ingrained in the minds of guests who gathered together to enjoy an exceptional cigar.