Le Hoyo Rio Seco World Launch

Le Hoyo Rio Seco World Launch
29thSeptember, 2018 – Lebanon


Cuban planes and ships land and dock in Lebanon!


The much expected and looked-forward-to Hoyo Rio Seco World Launch, was successfully held during past 29thof September in Beirut, Lebanon.


More than 650 guests, of which almost 155 were international, gathered in Beirut solely to attend this monumental happening. Airport pick up, accommodation, as well as transportation to and from the event were available, all carefully branded with the Hoyo logo, visuals and colors.


The main evening on Saturday, began early at seven thirty, but entrance to the La Guava Resort was only permitted via a mobile digital pass, that was electronically communicated to every guest prior to the night, a never-done before arrangement for a cigar event. Invitees were of esteemed cigar distributors and specialized journalists from across the globe, from more than 23 countries, La Casa Del Habano and Beirut Duty Free VIP customers, as well as His Excellency the Cuban Ambassador in Lebanon.


The venue itself was dressed beautifully with Hoyo accents and much of persona. Upon arrival, guests were delightfully greeted by waving banners and archways, as they then walked down a lantern and laser-lit pathway that led to the welcoming glass of Laurent-Perrier champagne of the evening.


Each guest received their first cigars, the Hoyo De Monterrey Epicure Especial, Epicure No.2 and Petit Robusto, as they made their way to the wall of frame for the first photographs of the evening, and slowly descended to the main cocktail scene by the pool area.


All areas were tastefully decorated with attention to detail. Large screens displayed scenes from Cuba, cigar cultivation and the history of the Hoyo De Monterrey brand. Panels were raised with logos, water lanterns flowed on the pool, and even tableware were ornamented, making sure that the brand was the star of the night.


Sponsors stands provided plentifully of selected spirits, beverages, snacks and sweets to entice of what was to come (Barista, Almaza, Castania, Ksara, Mna, The Malt Gallery, Land Rover, Laurent-Perrier). A live cigar rolling demonstration station entertained the eyes, and two Habanos Teraza sections made sure the comfort of the guests.


The music group Arabia guided the opening ceremony, announcing the beginning of the program, and Hanine, the violinist, followed with a mesmerizing performance, welcoming the present guests in the flare of Lebanon. One of the many surprises for the evening was also a specially written and composed song, dedicated to the new cigar, performed by the Cuban Band, the Le Hoyo Rio Seco song.


Mr. Mohamad Zeidan of Phoenicia Group was the first to speak and address all attending, welcoming all to the worldwide event and thanking Habanos for its trust in Phoenicia Trading Company for hosting this international ceremony. Mr. Leopoldo Cintra Gonzalez and Mr. Luis Sanchez Harguindey of Habanos SA followed, giving their own warm greetings. The reveal of the Le Hoyo Rio Seco was then introduced by Mr. Walid Saleh who presented the story of the Le Hoyo Rio Seco and the innovative launching of the cigar, from its inception until its arrival to Lebanon.


Along with fireworks spelling Hoyo Rio Seco and sky-lanterns lighting up the night sky, for the first time in the world, branded drones carried cigar boxes through the air, and sailors by boats delivered treasured boxes of the jewel of Le Hoyo Rio Seco to guests for their tasting.


Dinner was then served, with live cooking stations and a wide range of gourmet buffet, that was sure to please all tastes and bring together cultures, accompanied by live Cuban music.


Among the guests of the night were the Habanos World Challenge participants, who earlier that day competed for a chance to represent Lebanon in the annual Habanos World Challenge 2019 in Havana, at Phoenicia Hotel. They all looked forward to the moment of the winner’s announcement, that was presented by Mr. Leopoldo Cintra, Mr. Mohamed Zeidan and Mr. Walid Saleh. The winning team, Tio Tanios, made up by Mr. Kassem Chmaysani and Mr. Elie Habib proudly took up to the stage with the joy of representing Lebanon in Cuba.


The evening continued with food and drinks flowing, as Mr. Juan Giron presented the Trinidad Short World Launch, followed by a video presentation of the new purrito, as boxes reached the ceremony, parachuting from drones through the sky.


Throughout the remaining hours of the night, music captivated the atmosphere through the sounds of Hanine, the Chehade brothers and the Cuban band, and guests enjoyed the closing of this once in a lifetime experience with a special branded lighter made by Siglo for the Le Hoyo Rio Seco cigar, as a thank-you gift, on their way home.


Phoenicia Trading, as the exclusive distributor of Cuban cigars in Lebanon, the Arab world and part of Africa and Europe, is proud to have introduced the culture of Cuban cigars around its regions and aims to return Lebanon on the global tourist and economical competition map as a pioneer in excellence and progress.